An adjustment scheme for nonlinear pricing problem with two buyers

作者：Ehtamo Harri; Berg Kimmo^*; Kitti Mitri

来源：European Journal of Operational Research, 2010, 201(1): 259-266.

DOI：10.1016/j.ejor.2009.01.037

• Pricing
• Buyer-seller game
• Limited information
• Online computation
• Adjustment

We examine a contracting problem with asymmetric information in a monopoly pricing setting. Traditionally, the problem is modeled as a one-period Bayesian game, where the incomplete information about the buyers' preferences is handled with some subjective probability distribution. Here we suggest an iterative online method to solve the problem. We show that, when the buyers behave myopically, the seller can learn the optimal tariff by selling the product repeatedly. In a practical modi. cation of the method, the seller offers linear tariffs and adjusts them until optimality is reached. The adjustment can be seen as gradient adjustment, and it can be done with limited information and so that it benefits both the seller and the buyers. Our method uses special features of the problem and it is easily implementable.

• 出版日期2010-2-16