A Method to Evaluate Mode Effects on the Mean and Variance of a Continuous Variable in Mixed-Mode Surveys

作者：Vannieuwenhuyze Jorre T A^*; Loosveldt Geert; Molenberghs Geert

来源：International Statistical Review, 2012, 80(2): 306-322.

DOI：10.1111/j.1751-5823.2011.00167.x

• Mixed-mode
• selection effect
• measurement effect
• mode effect
• opinion about surveys

Mixed-mode surveys, in which different respondents complete the survey by different modes, become increasingly popular. That said, such surveys may lead to a confounding of two forms of mode effects, i.e., selection effects and measurement effects. Exclusive focus on mixed-mode data almost precludes disentangling both effects. In this paper, we show how this problem can be circumvented merely by comparing mixed-mode data with a comparable single-mode sample. The proposed method allows estimating the mode effects on the mean and variance of a continuous variable. As an illustration, the authors estimate mode effects on six items on opinions about surveys.

• 出版日期2012-8