An Examination of the Host Country Factors Affecting the Export of US Video Media Goods

作者：Chan Olmsted Sylvia M^*; Cha Jiyoung; Oba Goro

来源：Journal of Media Economics, 2008, 21(3): 191-216.

DOI：10.1080/08997760802300787

The United States is by far the leading exporter of video media goods ill the world. It is also the biggest investor in theatrical films, spending over $63 million per theatrical production and leading the world in box-office receipts. This article investigates the host country factors that have influenced the export of U.S.-based video media products, including film and television programs. It was found that economic environment, geographical proximity, technological infrastructure, and market size influenced the purchase of motion pictures and video programming from the United States. In addition, countries with better economic environments, implementation of intellectual property rights, political rights, larger market size and cultural differences, and language similarity seemed to import more heavily broadcasting content products from the United States,

• 出版日期2008-9