The Digital Revolution and Convergence in the Videogame and Animation Industries: Effects on the Strategic Organization of the Innovation Process

作者：Gandia Romain

来源：International Journal of Arts Management, 2013, 15(2): 32-44.

• Industry convergence
• strategic organization
• innovation process
• videogames
• animation movies

The digital revolution has led the makers of videogames and animation movies to cooperate on both economic and artistic levels to pool their knowledge and skills and offer new products and services. This phenomenon has led in turn to the emergence of a cross-industry segment, which raises strategic questions for innovation. Convergence offers a fertile ground for innovation projects but also requires project managers to rethink their strategies and the organization of their innovation processes. The author uses primary and secondary data pertaining to three French innovation projects to explore how changes wrought by industry convergence influence the strategic organization of innovation. Empirical analyses reveal that certain types of change influence strategic organizations and that when traditional models fail, project managers find new ways to innovate.

• 出版日期2013