Assessing Reliability and Validity of the GroPromo Audit Tool for Evaluation of Grocery Store Marketing and Promotional Environments

作者：Kerr Jacqueline^*; Sallis James F; Bromby Erica; Glanz Karen

来源：Journal of Nutrition Education and Behavior, 2012, 44(6): 597-603.

DOI：10.1016/j.jneb.2012.04.017

• grocery store
• promotional environment
• purchasing

Objective: To evaluate reliability and validity of a new tool for assessing the placement and promotional environment in grocery stores. %26lt;br%26gt;Methods: Trained observers used the GroPromo instrument in 40 stores to code the placement of 7 products in 9 locations within a store, along with other promotional characteristics. To test construct validity, customers%26apos; receipts were coded for percentage of food purchases in each of the categories. %26lt;br%26gt;Results: Of the 22 categories tested, 21 demonstrated moderate to high interrater reliability ( intraclass correlation %26gt;= 0.61). When more unhealthy items were placed in prominent locations, a higher percentage of money was spent on less-healthy items, and a lower percentage of food dollars were spent on fruits and vegetables. The prominence of locations was more important than the number of locations. %26lt;br%26gt;Conclusions and Implications: The GroPromo tool can be used to assess promotional practices in stores. Data may help advocates campaign for more healthy food items in key promotional locations.

• 出版日期2012-12