摘要

The artistic design involves many categories like industrial art, environment design, graphic design and multimedia design, and is a highly comprehensive subject. Under the background of new media, artistic design shows a new developing trend. Taking use of the networking technology to make innovations in artistic design is an important direction of current development. According to these conditions, this paper firstly introduces the connotation of new media technologies and its applications in artistic design; then analyzes the existing problems of innovations in artistic design under the new media environment. Based on these analyses, the paper puts forward the targeted optimization strategies, in order to provide new referencing solutions for innovations in artistic design.