Brand Development Suggestions of Chinese Clothing Enterprises

作者：张霞; 陈素英

来源：科技视界, 2013, (24): 169-170.

DOI：10.19694/j.cnki.issn2095-2457.2013.24.127

• Clothing brand
• Brand positioning
• Brand broadcast
• Brand extension strategy Clothing brand
• Brand positioning
• Brand broadcast
• Brand extension strategy

According to the analysis of the current situation and problems of Chinese clothing brand,the corresponding measures are raised from three aspects of brand positioning,brand broadcast and brand extension strategy.Some guidance and reference value is provided for the brand building and upgrading of C...

• 出版日期2013
• 单位青岛大学