A Vidcasting Project to Promote the Pharmacist's Role in Public Health

作者：Haines Seena L^*; Van Amburgh Jenny A

来源：American Journal of Pharmaceutical Education, 2010, 74(6): 97.

• Internet
• video
• public health
• technology
• self-care
• nonprescription medication

Objective. To develop, implement, and assess an Internet-based vidcasting project to promote the pharmacist's role in public health.
Design. This was a collaborative effort for 2 different courses taught at 2 different schools of pharmacy. Faculty members created a special instructional design for students to follow in planning, producing, and publishing video public service announcements on the Internet.
Assessment. Formative and summative assessments, including course examinations, a grading rubric, student survey, and focus group, were implemented to evaluate student learning and public reaction. Students believed Internet video public service announcements served as a useful reference for patients and professionals, aided in promoting disease prevention and wellness initiatives, positively impacted patient-provider relationships, and increased awareness regarding significance and financial impact of disease burden.
Conclusion. Producing a public health information video and vidcasting it on the Internet increased pharmacy students' self-esteem, respect for peers, creative and critical-thinking abilities, and understanding of the need for and importance of pharmacists providing accurate public health information.

• 出版日期2010
• 单位东北大学