A mathematical model for the customer dynamics based on marketing policy

作者：Silva Cesar M^*; Rosa Silverio; Alves Helena; Carvalho Pedro G

来源：Applied Mathematics and Computation, 2016, 273: 42-53.

DOI：10.1016/j.amc.2015.09.050

• Compartmental model
• Stability
• Marketing

We consider a compartmental model to study the evolution of the number of regular customers and referral customers in some corporation. Transitions between compartments are modeled by parameters depending on the social network and the marketing policy of the corporation. We obtain some results on the asymptotic number of regular customers and referral customers in several particular scenarios. Additionally we present some simulation that illustrates the behavior of the model and discuss its applicability.

• 出版日期2016-1-15