科研之友
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摘要
OVERVIEW: The economic benefits of reverse innovation are intuitively compelling, but this new innovation strategy presents several challenges to established firms, ranging from fears of product cannibalization to not-invented-here syndrome. French ophthalmic lens maker Essilor has experimented with reverse innovation over several projects; an examination of its experiences suggests how the specific challenges of reverse innovation may be anticipated and overcome to allow companies to better leverage the results of their global innovation efforts.
- 出版日期2017-6
- 单位北京大学
