Modeling and analysis of post - Purchase intentions using partial least squares

作者：Zhang, Xin An^*; Tian, Peng

来源：Journal of the Chinese Institute of Industrial Engineers, 2004, 21(1): 68-74.

DOI：10.1080/10170660409509388

• Customer
• Partial least squares (PLS)
• Post-purchase intentions

The partial least squares (PLS) method is introduced, by which seven causal variables are filtered out from ten contigent ones to predict three kinds of customers'; post-purchase intentions. Then, a PLS model is built and its validity and prediction capacity are tested. Some conclusions about loyalty marketing are inferred.

• 出版日期2004
• 单位上海交通大学