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商贸企业市场营销渠道变革初探
胡成智
中国商贸
, 2010, (12): 15-16
Summary
商贸企业在经营过程中,随时可能受到国内外经济环境变化等各种不利因素的侵袭,如何应对这些困境,只能不断变革市场营销渠道,与时俱进,通过网站、MSN、QQ等网络工具和数字交互媒体的帮助来实现企业的整体目标。本文就当前商贸企业市场营销现状出现的问题进行分析,并提出建议和改进措施。
Keywords
商贸企业
;
市场营销
;
渠道变革
Institution
广西机电职业技术学院
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