Antecedents and outcomes of consumers' confusion in the online tourism domain

作者：Lu, Allan Cheng Chieh; Gursoy, Dogan; Lu, Carol Yi Rong^*

来源：Annals of Tourism Research, 2016, 57: 76-93.

DOI：10.1016/j.annals.2015.11.020

• Online information confusion
• Information processing
• Learning orientation
• Price consciousness
• Need for cognition

From information recipient's perspective, this paper proposes a research model examining the antecedents and outcomes of online tourism information confusion faced by consumers. Three individual characteristics that are likely to influence information receivers processing capabilities are included as antecedents of information confusion, while five confusion reduction strategies derived from consumer confusion literature are regarded as the outcomes of information confusion. Data for this study were collected from 427 tourism website users and proposed hypotheses were tested utilizing structural equation modeling and regression analysis. Findings of this study provide important managerial implications for online tourism marketers.

• 出版日期2016-3
• 单位中山大学