A Network Based Intelligent Training System of Internet Marketing for SMEs

作者：Zhou Lihua^*; Feng Xiaoxiao

来源：International Conference on Future Computer Supported Education (FCSE), 2012-08-22 to 2012-08-23.

DOI：10.1016/j.ieri.2012.06.077

• Internet marketing
• SMEs
• intelligent training system
• theory training
• case studies

The Small and Medium sized Enterprises (SMEs) are significantly important part in the national economy. But the employees and decision makers in SMEs are generally lacking of knowledge and skills, this means that the small enterprises have missed out many business opportunities, this is even more evident while implementing and utilising Internet for marketing. So it is necessary to provide the SMEs with knowledge training and decision-making support they needed in Internet marketing. This paper proposed a network based intelligent training system which aims to help SMEs to master knowledge and decision-making skills in using the Internet for marketing. This system contains four main functional modules: Self Evaluation Test (SET), Learning Module (LM), Case Retrieval System (CRS) and Feedback Module (FM). In view of the different knowledge and skill levels of Internet marketing in SMEs, this system provides two training models: theory training and case studies.

• 出版日期2012
• 单位浙江师范大学