An e-commerce performance assessment model: Its development and an initial test on e-commerce applications in the retail sector of China

作者：Huang Jinghua^*; Jiang Ximin; Tang Qian

来源：Information & Management, 2009, 46(2): 100-108.

DOI：10.1016/j.im.2008.12.003

• E-commerce performance assessment model
• Performance assessment indicators
• Indicator weights
• Majority aggregation
• Multiattribute decision making

We developed a performance assessment model for e-commerce; it included indicators, indicator weights, and evaluation methods. The model has seven methods of assessing e-commerce performance and uses four criteria to compare and select the appropriate one for a particular situation. This model was tested in the retail sector of China. According to the data collected from 70 Chinese retailers, 16 indicators of e-commerce performance consisted of four constructs: marketing and sales, customer service. supply chain efficiency, and financial performance. The indicators for those constructs provide a comprehensive measurement of performance. Then weights were assigned for each indicator using a majority aggregation method. Comparison of the results from seven evaluation methods showed that discordance analysis and simple additive weighting were the best evaluation methods for the enterprises we had sampled.

• 出版日期2009-3
• 单位清华大学