A Study of Destination Attractiveness through Domestic Visitors' Perspectives: The Case of Taiwan's Hot Springs Tourism Sector

作者：Lee Cheng Fei; Ou Wei Ming; Huang Husn I

来源：Asia Pacific Journal of Tourism Research, 2009, 14(1): 17-38.

DOI：10.1080/10941660902727991

• hot springs
• destination attributes
• destination attractiveness
• Taiwan
• logistic regression

This study explores a demand-side perspective on the factors determining the attractiveness of Taiwan as a hot springs tourism destination. The 29 destination attributes were drawn from the literature and were modified to reflect the specific features of the hot springs tourism sector. A factor analysis yielded seven factors. In descending order of importance, these factors were: "safety and security"; "natural resources"; "accommodation"; "transportation Infrastructure"; "food"; "leisure and recreation"; and "cultural assets". Logistic regression analysis was then applied to examine the relative impact of each of these factors in predicting the frequency of visitors to hot springs. Among the seven independent variables, three variables, namely "gender", "age" and "perceived importance of accommodation", were significant predictors of frequency of hot springs visits. The findings of this study suggest that hot springs proprietors should work closely with the government sector to ensure tourist safety and security and to extend the appeal of the hot springs tourism experience into health protection and medical treatment. Hot springs proprietors might want to focus on older males less concerned about the provision of accommodation in their promotional efforts.

• 出版日期2009