科研之友
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摘要
It is increasingly common for western universities to recruit marketing students from across the globe, and in particular from notionally "developing" economies. This practice raises questions across a variety of issues: It can smuggle discourses of subalternity into the classroom; it can construct marketing education as an agent of globalization; it can undermine commitments to maintaining criticality in the subject area; it can result in all manners of pedagogical challenges; it can raise huge amounts of money for universities; and it can reconstitute marketing education as an object for export. These issues get to the heart of marketing education in an age of ever-increasing commercialization of universities and general tendencies of neoliberalism. To explore the phenomenon, an interdisciplinary roundtable discussion was held at Royal Holloway, University of London, on September 8, 2010. The participants here present short statements outlining their positions regarding marketing education, not just as a subject for teaching and learning but also as a product for export at a time of globalization, neoliberalism and political-economic transformations.
- 出版日期2011-9
