Brand effect on consumer behaviour in China

作者：Li YY^*

来源：Fibres & Textiles in Eastern Europe, 2004, 12(2): 10-11.

• consumer behaviour brand effect
• textile industry
• apparel industry
• China

In this article the effect of the products'; brand on the consumer behaviour in contemporary China is presented, especially in the field of the textile materials.

• 出版日期2004-6
• 单位长江大学; 江南大学